Alex Starr brings a decade of comprehensive experience in restoration contracting, having excelled in both sales and general management roles. Additionally, he serves as a licensed Public Adjuster, providing independent advocacy for policyholders in insurance claims. With his Bachelor's degree and deep industry knowledge, Alex has witnessed firsthand the challenges that restoration contractors face in maximizing their business’ potential.

As CEO, Alex is driven by a clear mission: to create the most user-friendly platform in the industry that empowers restoration contractors to streamline their operations and significantly grow their businesses. His unique combination of hands-on contracting experience and entrepreneurial vision positions him to understand exactly what contractors need to succeed in today's competitive marketplace.

James Newman combines his MBA credentials with five years of specialized experience in restoration contracting and insurance claims settlement. He also operates as a licensed Public Adjuster, independently representing policyholders in their insurance claims processes. His expertise spans the critical areas of financial management and accounting, giving him a comprehensive understanding of the numbers that drive successful restoration businesses.

As CFO, James is laser-focused on one primary objective: maximizing the bottom line for clients so they can achieve the highest possible profitability. His analytical approach and deep knowledge of insurance processes enable him to identify opportunities that others might miss, ensuring that every client engagement delivers optimal financial results.

Katelyn Hooppaw brings a strong foundation in sales, customer service, and organizational leadership, backed by more than a decade of experience supporting business growth and client success. With her Master’s degree in Human Resources, she has developed a deep understanding of team development, communication strategy, and creating exceptional customer experiences—skills that have made her a trusted leader in every role she’s served.

As President of the company, Katelyn is driven by a commitment to elevating both the customer and contractor experience. She is passionate about building efficient, people-centered systems that not only support business operations but also empower restoration professionals to reach new levels of performance. Her blend of strategic HR expertise, sales acumen, and a customer-first mindset uniquely positions her to help guide the organization toward meaningful, sustainable growth.